Is Your Linkedin Strategy For Job Hunting Missing These Tactics?

Work Safe,Be Safe. (1)
Work Safe,Be Safe. (1)

1. Make your headline count

Your headline is your strap line giving you 120 characters (Thanks Andy) in which to grab attention. If your job seeking is public make sure you state this in your headline as it appears alongside your name in search. If you’re “passive” it’s still worth selling yourself using your headline too.

There are 100s of articles on how to write a better headline. Consider your target employer or recruiter. Get more attention.

2. All Star

Alongside updating your headline, tick off the following:

  • Clean, professional headshot
  • Make your summary keyword rich and interesting
  • Make sure all your contact details are correct and visible
  • Ensure your profile is at All-Star level

Linkedin ranks search results with All Star profiles automatically above those with lower profile completion. Make sure you’re not bumped down the listings through lack of detail on your profile.

3. Status Updates

You want to be popping up on your networks feed allowing them the opportunity to share and like your updates thereby landing you in front of their networks.

So, every day update your status with something relevant and interesting to your market space. Think about what may be of particular interest to your hiring managers; industry trends, give your opinion on hot topics, link to relevant content etc. Try Feedly if you’re stuck for inspiration.  Being controversial and/or opinionated helps too.

As long as you’re sharing the right content consistently, this will increase your reputation and demonstrate your enthusiasm for your industry.

4. Blogging

You could even author your own content to be shared. This increases engagement, profile views, establishes you as a thought leader and increases your own personal brand making you more employable.

5. Follow Target Companies & People

Get your finger on the pulse and follow companies to see what their marketing departments are outputting as company news. Follow people to see what they’re producing also.   This will shape your opinion on who you want to work for and what you want to do as well as being relevant interview prep.

6. ABC

Always Be Connecting.

Everyone you interact with offline should be sought out to extend your network on Linkedin. Pave the way by dropping it into conversation before connecting online.

Make your approach polite, change the stock introduction text on Linkedin and don’t use your mobile (it doesn’t allow you change your introduction).

7. Groups

You can join and participate in up to 50 groups on Linkedin. Make them count. There will be industry specific groups for job search (often administered by recruiters) and groups targeted towards you and your peers.

These forums are extra places to post your content and interact with group business enhancing your networking beyond your immediate network. It gives you a huge increase in search reach and makes you more visible and therefore more contactable.

8. Nuturing Connections

Keep in touch with your network, browse your feed; like, share, comment on a daily basis. Make them feel valued one click at a time!

9. Finding Decision Makers

Linkedin used to have a handy Advanced People Search function but no longer. The next best thing is to use X-Ray searching.  Rather than get too complicated, head over to Recruit’Em to compile an X-Ray search for hiring managers in your field.

Within education, the employer may listed as the trust or college group rather than the actual school. Dependent on your subject area and learning level the recruiting manager will vary.

Example 1

An engineering lecturer may use ‘engineering’ in the keyword field rather than job title field as department heads often cover multiple departments therefore may not have engineering in their job title. Combine this with the name of the college you’d like to work for.

Example 2

A physics teacher could try ‘physics’ or ‘science’ in job title. This is because the number of schools is higher than colleges so a wider search may be more sensible. If you don’t want to contact a department head or peer you could experiment with HR, Bursar or Headteacher (and “head teacher”).

10. Get a Head Start at Interview

Your interview panel may be on Linkedin. Check out their profiles for clues as to where you may be able to find common ground at interview. Their job history, education, groups that they’re members of and interests are all relevant hunting grounds. Read any content they’ve authored, have an opinion and bring it up if you have a chance. Flattery, even if not an exact reflection of the truth, wins points.

Bear in mind that if you have your settings open to know who views your profile, they will know that you have looked at theirs. Far from being nosy, this shows good preparation.

This is just a snippet of the activity you should be doing whilst job seeking. Don’t forget that you also need to be good at your job so don’t spend all of your time on Linkedin!

Next Steps

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