Location: Head Office in Elland, West Yorkshire (up to 60% travel)

Reports to: Commercial L&D Manager

Languages: Must be fluent in English, AND one other language, ideally French or German. Fluency in Spanish and/or Italian would be beneficial

Do you have a passion for training and coaching sales professionals to achieve their highest potential? Join A-SAFE as a Regional Training Lead and help shape the future of our sales teams at a fast-growing, global leader in workplace safety solutions.

The Opportunity

As part of A-SAFE’s ongoing investment in training and development, the Regional Sales Training & Enablement Coach will play a key role in delivering high-quality sales and product training to internal teams and channel partners across designated regions. This hands-on role is vital in equipping our commercial teams with the knowledge, skills, and confidence to succeed and ensure that sales professionals deliver a value and solution-based sales approach.

You will be responsible for driving the success of the A-SAFE Professional Sales Academy (APSA) by delivering region-specific training sessions, adapting content to local needs, and ensuring alignment with global training standards. You will also be responsible for improving sales performance and refining sales techniques across the business through working closely with individual sales professionals and peer groups, delivering real-time coaching, behavioural modelling, and structured feedback sessions to reinforce learning and optimise performance.

This role requires a dynamic, proactive individual with a passion for sales coaching, teaching and developing talent.

In This Role, You Will

Lead sales and product training sessions for internal teams and channel partners, tailored to meet the needs of the region.
Work closely with the Commercial L&D Lead to align training programs with corporate objectives, ensuring consistency with global training standards while adapting for local markets.
Conduct one-on-one, peer-to-peer coaching and deliver real-time feedback and behavioural modelling during live sales interactions (field visits and virtual coaching).
Act as the regional expert on A-SAFE products, services, and sales techniques, providing subject matter expertise to internal teams.
Travel extensively within the region (up to 50% of the time) to deliver in-person coaching and training sessions that maintain strong connections with teams across the region.

Why A-SAFE?

Since 1984, A-SAFE has been a pioneer in industrial safety, inventing the world’s first industrial-strength polymer safety barrier. Today, we continue to lead the industry with cutting-edge solutions like our award-winning IoT system, RackEye™️. With 17 international subsidiaries, we partner with global giants such as Amazon, Coca-Cola, and BMW to enhance workplace safety. Learn more about our Customer Success Stories here.

At A-SAFE we put our values at the heart of the business.

We Are Pioneers
We Are in it Together
We Do the Right Thing

Our Commitment to Diversity

We’re committed to building a diverse and inclusive workplace where everyone feels they belong. At A-SAFE, we believe our differences fuel innovation and enrich our work environment.

Ready to help us set new standards in workplace safety?

Apply today and start your journey with A-SAFE Group. Explore our Careers Page for more opportunities.

A-SAFE GROUP

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Regional Sales Training & Enablement Coach - Northern Europe