Sales Coach

Wilmslow/Remote hybrid

At Citation, we offer something unique for both our colleagues and clients – an opportunity to grow, thrive, and succeed like nowhere else. As we celebrate 30 years of excellence, our focus remains on growth, investment, and service quality.

We’re one of the UK’s biggest providers of Health & Safety, HR, Employment Law, and ISO services. But what really sets us apart is our people. At Citation, we bring our personalities to work, not just our expertise.

With year-on-year double-digit growth, this is your chance to join a fast-moving business that values vision, determination, agility, and a knack for building great relationships.

We’ve built our success without cutting costs or creating bureaucracy. Instead, we prioritise actions over politics, empowerment over micro-management, and innovation over hierarchy. We are leaders who love what we do – and we want you to share in that passion.

This is a truly exciting time to become part of Citation. With over 110,000 clients who love and rely on us across the group – and 15 business acquisitions in just three years – our ambition for growth has no limits.

We’re also backed by KKR, Hg Capital, and HarbourVest, three of the world’s most respected private equity investors. Their new investment strengthens our position, ensuring stability and providing a solid foundation for even greater success over the next 3–5 years and beyond.

The Role

We’re looking for an experienced Sales Coach to elevate our talented sales team and help them unlock their full potential. Our sales team has been instrumental in driving our consistent year-on-year growth, and with our ambitious plans for the future, we need someone who can build on this success and make our team even better.

As a Sales Coach, you’ll bring your knowledge of outbound sales, account management, and coaching expertise to adapt to each individual in the team. You’ll thrive on helping them overcome challenges like gatekeepers and objections, while also developing their skills in upselling, cross-selling, and customer retention.

Your experience in outbound sales, coupled with a proven track record of success, will enable you to provide tailored support and contribute to the continual improvement of our team’s performance.

Key Responsibilities

Personalised Coaching Excellence: Deliver personalized coaching through 1:1 sessions, identifying strengths, unlocking potential, and offering actionable, constructive feedback.
Seamless Team Integration: Ensure new team members are onboarded seamlessly, fostering a culture of continuous learning and development from day one.
Collaborative Learning Culture: Create strong connections across departments, championing shared learning and effective communication for a collaborative, thriving environment.
Strategic Feedback for Development: Provide clear, developmental feedback to empower colleagues to achieve revenue and KPI targets, driving team success to new heights.
Continuous Professional Growth: Stay at the forefront of sales and development techniques, ensuring you’re always innovating and inspiring.
Dynamic Role Expansion: Take on opportunities to coach across multiple businesses and teams, including exciting on-site experiences in diverse locations.
Pioneering Sales Enablement Technology: Lead the way in finding and implementing cutting-edge sales enablement technology to drive performance and efficiency.

The Person

We’re looking for someone who has:

Demonstrable experience in sales coaching, with expertise in outbound sales processes and techniques.
A genuine passion for people development and helping others achieve their potential.
The creativity and ambition to take our department to the next level.
The ability to adapt your coaching style to meet the unique needs of individuals and think on your feet in a fast-paced environment.
Strong decision-making skills and the agility to adapt as the business evolves.
An innovative, results-driven approach to helping our sales team thrive.

Most importantly, you want to join a business where you can grow, develop, and make a real impact. At Citation, you’ll be part of a fun, professional, and supportive environment, where your contributions are valued, and your potential is endless.

What you get from us

From your birthday off work (in addition to a generous annual leave and bank holiday entitlement of 33 days), to wellbeing support and a health cash plan, to recognition and incentives, to continuous learning and development, we invest in you holistically.

Coming to work should never be a chore so we, and you, create an environment where you can be at your best. You will be surrounded by great people who care about what we do and have a true sense of purpose. We will continually stretch and grow you – you will never clock watch with us. We will trust you, rely on you and care about you.

The Citation Group

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