Job Description
Position Overview
We are seeking a commercially astute and results-driven Head of Content, Social & PR to spearhead our internal marketing agency.
This pivotal role demands a strategic thinker with a proven track record of delivering measurable ROI through innovative content, social media, and PR initiatives.
The successful candidate will be instrumental in transforming VIMIX into a world-class content generator, engaging and educating candidates and B2B customers across our operational companies.
Key Responsibilities
- Lead and mentor a dynamic content team, establishing clear standards and fostering a culture of creativity and collaboration to enhance content quality and effectiveness.
- Set measurable KPIs to evaluate content performance, ensuring alignment with broader marketing goals and driving continuous improvement across all content initiatives.
- Strategically build and refine the content team by identifying skill gaps, providing professional development opportunities, and cultivating a high-performing environment that adapts to changing audience needs and industry trends.
- Manage and support the smooth running of the internal 'virtual studio' to ensure all projects are delivered on time, to a very high standard.
- Develop and execute a data-driven, ROI-focused content, social, and PR strategy aligned with Apprentify's commercial objectives and growth targets.
- Implement cutting-edge content strategies that position VIMIX as an industry thought leader in digital and technical apprenticeships and talent recruitment.
Requirements
- 5+ years of experience in senior marketing roles, with a strong focus on content, social media, and PR.
- Proven track record of developing and executing marketing campaigns with demonstrable ROI and commercial impact.
- Deep understanding of both brand awareness and performance marketing principles, particularly in the education or apprenticeship sector.
- Experience in creating and managing multi-channel content strategies that drive engagement and conversions.
- Strong commercial acumen with the ability to tie marketing efforts directly to business outcomes.
What We Offer
- Nest Pension Scheme
- Increasing holiday entitlement based on length of service
- Your birthday off
- One paid 'charity day' per year - take time from work to benefit others
- Option to buy additional annual leave
- Access to 'The Loop' - our exclusive platform where you can find over 700 retail discounts from groceries to holidays
- Private Medical Insurance, including dental and optician plan
- Work laptop and other IT equipment
- Expenses paid
Salary: £60000 - £80000 per annum + benefits
